The increase in handle that turf races typically provide should make this a good investment.Ĥ) Employ social media in a bigger way to promote the track.
Utilize the best paddock in the region to create a unique experience and to allow the fans to see the beauty of the horses and the facility.ģ) Invest in the turf course to enable it to be utilized more frequently. At the very least the track can generate revenue from the increased concession sales and hopefully create a fun atmosphere to encourage repeat visits. But it’s not enough just to get newcomers in the door: make efforts in educating or assisting novices on how to place a bet. 2) In an effort to increase foot traffic at the facility itself, I suggest adding weekend days such as holidays like Mothers’ Day and Fathers’ Day, prime racing days elsewhere such as Preakness and Belmont days, and prime local days such as the running of the Delaware Oaks and Delaware Handicap and Owners Day.
